Why
Say hello to Purposeful Optimism.
This is the art of the possible.
The positive application of mindset + skillset,
making the best of what we have, to drive forward.
The world gets a bit crazier every day, but we refuse to be daunted.
We know we can do better because we believe we can.
And it’s not just optimistic mumbo-jumbo. Here’s the science bit.
In business, optimists outsell their pessimistic counterparts by 56% ¹
Optimism fuels curiosity & boosts lateral thinking ability ²
Optimism improves teamwork and collaboration ⁴
Optimistic people are more likely to take action ³
Optimists have a more realistic outlook than pessimists ⁵
1 – Harvard Business Review: The Financial Upside of Being an Optimist (Michelle Gielan), 2 – Psychtests.com, 3 – Journal of Personality and Social Psychology (M.E.P Seligman & P. Schulman), 4 – The Journal of Applied Behavioural Science (J.B. Avey, T.S. Wernsing & F. Luthans), 5 – Perspectives on Personality (C.S. Carver & M.F. Scheier)