An ambitious response to an outwardly dry challenge
The product formerly known as “PERSONAL WIFI” needed some TLC to help it cut through in the world of property development, and make decision makers take notice.
New developments were needed.
So we repositioned, renamed and relaunched the EE broadband product for build-to-rent, student living, NHS accommodation and multi-tenanted retirement properties. Because if you want to gain the attention of busy property developers, you need to talk their language.
Say hello to PROPERTY WIFI
As well as a shiny new name, we leaned into EE’s vibrant brand identity and confident tone of voice — doing away with boring technical lingo, and speaking like people, to people.
