Driving 7% sales growth, through party vibes
We wanted to get city-dwelling Germans to choose Desperados as their first (and best) drink of the night by stimulating the party mindset.
Dialling up the party in Germany’s hippest nightclubs
We came up with a clubbing experience with a twist, bringing to life characters from the brand’s global TV ad to pour some unusual on the dancefloor in a club tour of key cities.
