Helping a Japanese baby brand land a new product in 22 far-flung countries
Pigeon was launching its new hi-tech baby bottle, in a bunch of culturally diverse countries on the far side of the world.
So we needed to come up with an idea that showcased the innovative materials used, that would work across borders, languages and cultures.
Our hardworking visual idea, clearly showed off the product benefits, in a contextually relevant way.
And our easy-to-get campaign gave new parents a clear choice, across digital social, and IRL.
